ReardonSmith gained planning consent for the conversion of three buildings in London’s Soho into a 69- guestroom hotel. The successful scheme allows for the complete demolition of two 1980s office buildings, in Broadwick Street and Berwick Street, and the retention of an 1880s property in between on the intersection of the two streets. Spread over eight floors above ground and three basements levels, the conversion responds to the different townscapes of each street by rectifying the currently ‘dislodged’ nature of the corner building through design, sensitive detailing and materiality.

Located in a conservation area, the hotel building will be seamlessly integrated into the distinctive cosmopolitan fabric of Soho, by complementing and enriching the mix of uses found in this area of London. Its design will be based on a refined mix of Art Deco and warehouse architectural styles, referencing the 1920s style warehouse buildings typical of the Soho area, with further inspiration drawn from early 20th century art, theatre and cinema culture, which have had such a strong influence on the architecture of this area. The new façades on Broadwick and Berwick Street will mostly comprise dark coloured brick, selected to create a striking contrast to the existing London stock yellow brick banding of the retained corner building.

The hotel’s main reception and concierge will be situated on the ground floor along with a lounge bar, café and retail. The new two top storeys of the building will be set back to reduce the massing and to provide a destination bar and restaurant, elegantly veiled within an Art Deco inspired etched glazed façade. Continuing the Art Deco theme, glazed doors into the hotel reception lobby will be Art Deco inspired and embellished with bronze and glazed detailing.

ClientBroadwick Street Holdings
RSA RoleArchitect
Project StatusPlanning Consent Gained