Conrad Smith leads panel judging the concept room sets at Sleep 2013

The winning concept

The Sleep Concept Hotel room sets were a triumph of creativity and practicality with the contenders having just 24 hours to realise their concepts before revealing them to the judges. Jelle van den Berg of winning team Cullinan Interior/Infinite Architects says: “Participating in and winning the [Sleep Concept Hotel] competition gave us a good platform to expand our network and showcase our products and company philosophy. It also made us realise the importance of this event as we were meeting visitors from all over the globe and becoming acquainted with a large number of high profile decision makers in the industry.” The winning room set featured inspiration from Ken Adams’ set design for Stanley Kubrick’s Dr Strangelove, including surprise elements such as interstellar fractal-inspired artwork, in response to a brief that captured the widespread interest in, and nostalgia for, the 1960s.

Each of the Sleep Concept Hotel designers – Cullinan Interior/Infinite Architects, Hickson Design Partnership, Kelly Hoppen Interiors, Purpose Design and Squared Interiors – presented their concepts to judges Andrew Baker of Starwood Hotels & Resorts, Catherine Ince, Barbican Art Gallery curator, and Conrad Smith of ReardonSmith Architects. The room sets were extremely popular with visitors. Erik Nissen Johansen of Stylt voiced the views of many who enjoyed exploring the pop-up creations: “I really enjoyed the Sleep Concept Hotel – it was very interesting to see the different interpretations of the same theme.”

Download PDF