22.05.12 : Pedro Wins the Prize
"Pedro", ReardonSmith Architects' concept for transforming windowless bedrooms into any number of visual and sensory experiences, was honoured in the "Hotel of the Future" category at Condé Nast Traveller's sixth annual Innovation & Design Awards ceremony in London. In association with Marriott Hotels & Resorts, the magazine's awards programme introduced the "Hotel of the Future" category for the first time this year and commissioned an entry from ReardonSmith in recognition of the team's position as Europe's leading architectural practice specialising entirely in hotels and resorts.
Readers of Condé Nast Traveller cast their votes online for their favourite entries. Mitzi Gaskins, VP & Global Brand Manager, JW Marriott Hotels & Resorts at Marriott International, comments, "On behalf of JW Marriott Hotels, we are thrilled to present the Hotel of the Future – this year's new coveted award. We are firm believers in creating memorable experiences for travellers worldwide."
Named after Pedro De Podesta, the ReardonSmith team member who created the concept, Pedro elicits the senses to allow hotel guests to experience an infinite number of locations within their bedroom. Video images are projected onto a wraparound screen behind a "window" and orchestrated with appropriate sounds and scents. Guests are offered a menu of images, including options for static and animated versions, and the system is intuitive to use, managed through a remote control or iPad. It is imagined that the animation would run on a 24–hour loop providing a dawn to dusk, through night and day panorama of Pacific beaches, vibrant cities, glacial mountains, hot air balloon races, space – the options are endless. The wraparound screen means that guests see the views exactly as they would in real life.
Pedro is unique. Conceived especially to solve the problem of unusable internal space, it converts windowless bedrooms into guestrooms of choice and it also provides a retreat from the outside for rooms with windows, yet no views. Pedro may also be used as a subtle marketing tool; it will almost certainly help generate greater income for the hotel. A video of ReardonSmith's concept may be viewed on Condé Nast Traveller's website.